Radio Interview


August 17, 2011 - Article Appeared on Fox NewsRadio 550 KFYI

Brain State Technologies helped set stage for reclassification of addictive behavior.

Now that the American Society of Addiction Medicine has changed its definition of addiction to that of a brain disorder, rather than "bad behavior" which can be changed through willpower or punishment, a Scottsdale company says the reclassification is in agreement with the work it's been doing for the last ten years.

Lee Gerdes, founder and CEO of Brain State Technologies, says their research revealed years ago that scans of a person's brain show different patterns of brain activity that are indicative of different types of addictive behaviors, such as drugs, alcohol, shopping, gambling, etc.

"We contended over the past 6 or 7 years that addictions weren't a behavioral issue all. They were a brain functional pattern that was stuck," he told KFYI News. "You've heard people say, who were addicted, 'I don't know why I do this.' And they're telling the truth.  They don't understand it.  It's an automatic function" over which they have little or no control.

Rather than punishing the bad behavior of an addict, which Gerdes says doesn't work, he says addiction should be treated by re-programming the brain.  He says Brain State Technologies uses an EEG-based treatment called "brainwave optimization": "We put sensors on the scalp.  Those sensors feed data from the brain to a computer.  The computer analyzes the brain pattern and responds back to the client with sound" via headphones.

Gerdes says for some reason, the brain responds to the sound, which acts as a mirror image, showing the wayward parts of the brain how they should look or respond.  Then, the brain teaches itself and the addictive behavior fades.

In a 2005 study of drug addicts who were registered with the Yavapai County Probation Department, Gerdes says their success rate for the treatment was 100%.

Information about Brain State Technologies:


May 16, 2011 (1hr 24mins)
Lee Gerdes is interviewed by Lars Gustafsson, Founder BodyMind Institue.

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.


Lars' personal experience with Brainwave Optimization:

"I went to see Glenna Reid ( here in Calgary for the 1 week Brainwave Optimization intensive at the end of April, 2011.  I had received an incredible testimonial from Susan Kenney, one of our BodyMind Nutritionists, how these sessions had helped her end the decade long journey with intense migraines and vertigo.  

Going into these sessions I had already been practicing meditation for almost a decade, journeyed through countless books, courses, and coaches in search of the keys to inner stillness and contentment.  In the glimpses of experiencing these two states using nutrition and all aspects of work in Body, Mind and Spirit, I experienced ever increasing joy and fulfillment in life.

After the first session with Glenna my mind was completely still.  I was driving around after the session thinking to myself... "where are all my busy thoughts?"  It was as if I was in the middle of a weekend long silence retreat... except I was in my car driving.

By the middle of the week I was sleeping deeply, had a complete shift in my awareness, and from waking to going to sleep was completely present and content with life. 

I initially thought this "may wear off"... but instead it got stronger with each passing day.  I immediately followed up in the next two weeks to see where this could take me to, as I have never, ever experienced this level of calm, contentedness and joy in a very, very long time.  I AM a very happy being, but on the inside was a mind that was filled to the brim with worry and doubt. 

Throughout the BodyMind Nutrition program -- as well as all of our teachers here at The BodyMind Institute also teach -- that if we have a "happy gut, we have a happy mind."   In doing all the parts to create a balanced, healthy gut, body and mind, I still felt there was a missing key with the mind, something perhaps that technology or a special meditation process or teaching could offer a solution to.   I know I have found one of these "super keys", which is why I wanted to share this with you.

My experience with the Brainwave Optimization is something I feel everyone must experience at least once.  For me it was like hitting the "reset" button for my mind ... and now I can effortlessly feel the continuous state of inner peace and joy that I know you and everyone you know desires.

Give yourself the gift of this experience, it is a gift of a lifetime!

Thank you Lee for bring this to the world!"



Every year we make resolutions and then what gets in our way? Why are so many people following the same patterns from last year and the year before? Join us for a discussion with author of Limitless You and the founder of Brain State Technologies. Lee says that when you optimize your brain, you optimize your entire life. So start the year of right, this is a must-listen episode! Lee's background includes systems analyst, pastoral counselor, management consultant, and past vice president of Solutions for NetPerceptions. His eclectic mix of education and strong personal need to experience more happiness and less stress while being highly functional led him to research how the brain could be optimized for health and happiness.

For more info about Lee Gerdes visit

Click below to listen to the interview.

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.