SCOTTSDALE, AZ – March 4, 2013 – Brain State Technologies continues to rapidly extend its global reach with the addition of 14 new Brainwave Optimization™ centers throughout the US, Canada, and Japan in the past 90 days. New offices have opened or will be opening soon in Cary, North Carolina; Kalamazoo, MI; Saukville, WI; Medinah, IL; Henderson, NV; Denver, CO; Scottsdale, AZ; and Meridian, ID in the United States. In Canada, new offices are appearing in Beamsville, ON; Toronto, ON; and Kelowna, AB. The three new offices opening in Japan will bring the total number of Brainwave Optimization™ providers in the island nation to ten.

The brainchild of Brain State Technologies® founder and CEO Lee Gerdes, Brainwave Optimization is a patented neuro-technological process designed to facilitate relaxation and auto-calibration of the brain. “Traumas—both physical and emotional—can knock the brain out of balance, so to speak”, explains Gerdes. “Through Brainwave Optimization we provide the brain a means to see itself and restore itself”. Utilizing proprietary neuro-technology, a brainwave technologist monitors the brainwave activity of a client. Specially designed software processes that brainwave activity into musical tones which are played back to the client in real time. Through this “mirroring”, the brain perceives its own imbalances and is able to auto-calibrate. The resulting improvement in brain function has shown to help with a wide range of afflictions including stress, pain, sleeplessness, brain injuries, and learning challenges.

Brain State Technologies is performing a balancing act of its own, continuing to refine and improve their signature technology while simultaneously making that technology available to as many people as possible.  In order to accomplish this, Brain State Technologies has developed a unique business model, licensing their technology to independently owned and operated affiliate providers. Licensees, who require no previous medical experience, are provided all of the training, hardware, and software they need to provide Brainwave Optimization™ in their own offices to their own communities. Nearly 200 affiliate centers are currently in operation in 19 different countries. By the end of 2013, Brain State Technologies expects to see that number double as the public profile of Brainwave Optimization rises.

An independent team of neurologists at Wake Forest Medical Center in North Carolina recently concluded its first clinical trial into the efficacy of Brainwave Optimization. With the first of these studies already published in the peer-reviewed neurology journal Brain & Behavior, the remaining studies on Post-Traumatic Stress Disorder, Traumatic Brain Injury and Concussion, Migraines, Hot Flashes, and Insomnia are due for publication throughout 2013, and the receipt last month of a $1 million grant to continue and expand this research, Brainwave Optimization is sure to get a lot of attention in the coming year.

“Our company is committed to extending its operations through a cohesive community of entrepreneurs and established practices to globally fulfill the company’s mission statement: To Help People. These new offices are just another step forward in advancing our world-class innovation around the world, “ stated Gerdes.

###

MEDIA NOTE:If you would like more information about Brain State Technologies or Brainwave Optimization, please contact Laura Dueker at 480.588.6840 or send an email to pr@brainstatetech.com

About Brain State Technologies (www.brainstatetech.com): Brain State Technologies® is the world’s leading provider of brainwave balancing technology, Brainwave Optimization™. Founded in 2001 and developed by Lee Gerdes, the modality combines the latest advances in neuroscience, neuroplasticity, computer technology, mathematics, and physics. Brainwave Optimization™ offers a non-invasive way for people of all ages to overcome cognitive, emotional, and physical challenges, and enhance overall performance and wellbeing. With over 50,000 clients and more than 200 affiliated centers in 18 countries, the company is growing by licensing Brainwave Optimization™ to providers worldwide.

“Lee Gerdes is the author of Limitless You: The Infinite Possibilities of a Balanced Brain, available on Amazon.com. For more information, please visit:http://brainstatetech.com/product/limitless-you-infinite-possibilities-balanced-brain”

Brainwave Optimization with RTB™ is not intended to treat, cure, heal or diagnose any disease, mental illness or symptom. Brainwave Optimization with RTB™ is intended to facilitate relaxation and auto-calibration for neural oscillations. Individual results may vary.

SCOTTSDALE, AZ – February 6, 2013 – Brain State Technologies LLC, Scottsdale, Ariz, is pleased to announce a significant new development in its research program on Brainwave Optimization™ (BWO), known technically as High-resolution, relational, resonance-based electroencephalic mirroring, or HIRREM™.

Together with their research collaborators at Wake Forest Baptist Medical Center, led by Charles H.  Tegeler, M.D.,  professor in the Department of Neurology, Brain State Technologies has published a "methodology" paper in the peer-reviewed scientific journal Brain and Behavior, “HIRREM: a non-invasive, allostatic technology for relaxation and auto-calibration of neural oscillations,” online January 14, 2013.

The paper introduces the procedures and theory associated with Brainwave Optimization and explains why it may have a role for helping people with a variety of conditions related not only to the nervous system but also the physical body as a whole.

Brainwave Optimization (HIRREM) is designed to facilitate relaxation and auto-calibration of neural oscillations.  Auto-calibration of neural oscillations refers to the brain itself adjusting its own patterns of rhythmic functioning, toward more optimal patterns. 

A variety of health challenges have been shown to be associated with suboptimal patterns of rhythmic functioning, including insomnia, depression, post-traumatic stress disorder, traumatic brain injury, and others.  By helping the brain to optimize its own rhythms, Brainwave Optimization may have a role for individuals facing these challenges.

In its essence, Brainwave Optimization is aligned with an advanced theoretical model of physiological regulation, referred to as allostasis, meaning "stability through change.”  Allostasis is based on a model of biology that sees change itself as the only constant.  Biological systems must calibrate their functional setpoints to meet and anticipate constantly changing demands, rather than fixate on constant standards of output. 

The allostasis model highlights that the key role of the brain is to allocate energetic resources among different organ systems, to optimize fitness for the individual as a whole.  When functioning well, the brain will anticipate needs and adjust operations to optimize fitness for life.  It is important above all that the brain not become “stuck” at any given state of functioning.  In the allostasis model, brain functioning can become “stuck” due to chronic stress or trauma.

According to Brain State Technologies Chief Executive Officer, Lee Gerdes, to his knowledge the new paper is the first in any literature to describe methodology for a precision-guided intervention for allostatic therapeutics.  As such, Brainwave Optimization is a way to help the brain to optimize its own functioning, by using detailed and continuously updated information about its own functioning, so that the brain can help itself become “unstuck.” Thus, Brainwave Optimization is different from earlier-generation EEG feedback technologies which aim to train the person to consciously control their brain function.  It is also different from pharmacological approaches that can limit the system’s dynamic range, can be undermined by the brain’s compensatory mechanisms, and may be associated with side effects.

The allostasis model predicts that optimization of brain functioning will support optimization of functioning for all organ systems, and thus Brainwave Optimization may have roles for a variety of health challenges.  For example, blood pressure is directly mediated by factors related to the heart, blood vessels, and blood volume, but ultimately all these are guided by brain activity.

Brain State Technologies continues to collaborate with Wake Forest Baptist Medical Center and other partners to continue conducting research on potential roles of Brainwave Optimization for numerous purposes.  More peer-reviewed papers are planned for publication in 2013 and beyond.

Resources:
Methods Paper: http://onlinelibrary.wiley.com/doi/10.1002/brb3.116/abstract
Insomnia Study: http://onlinelibrary.wiley.com/doi/10.1002/brb3.101/full

###

MEDIA NOTE: If you would like more information about Brain State Technologies or Brainwave Optimization, please contact Laura Dueker at 480.588.6840 or send an email to pr@brainstatetech.com

About Brain State Technologies (www.brainstatetech.com): Brain State Technologies® is the world’s leading provider of brainwave balancing technology, Brainwave Optimization™. Founded in 2001 and developed by Lee Gerdes, the modality combines the latest advances in neuroscience, neuroplasticity, computer technology, mathematics, and physics. Brainwave Optimization™ offers a non-invasive way for people of all ages to overcome cognitive, emotional, and physical challenges, and enhance overall performance and wellbeing. With over 50,000 clients and more than 200 affiliated centers in 18 countries, the company is growing by licensing Brainwave Optimization™ to providers worldwide.

“Lee Gerdes is the author of Limitless You: The Infinite Possibilities of a Balanced Brain, available on Amazon.com. For more information, please visit:http://brainstatetech.com/product/limitless-you-infinite-possibilities-balanced-brain”

Brainwave Optimization with RTB™ is not intended to treat, cure, heal or diagnose any disease, mental illness or symptom. Brainwave Optimization with RTB™ is intended to facilitate relaxation and auto-calibration for neural oscillations. Individual results may vary.

WINSTON-SALEM, N.C. - Jan. 29, 2013 - With the infusion of an additional   $1 million of financial support from The Susanne Marcus Collins Foundation, Inc., Atlanta, GA, Wake Forest Baptist Medical Center researchers   are expanding their studies using a noninvasive, drugless therapy that may help to mitigate symptoms associated with a list of neurological conditions.

High-resolution, relational, resonance-based, electroencephalic mirroring (HIRREM^TM) or, as it's commercially known, Brainwave Optimization™(a product created by Brain State Technologies, LLC, Scottsdale, AZ), is a noninvasive procedure that uses a computerized system designed to reflect the brain's frequencies back to itself using musical tones.  Resonance between the musical tones and the electrical circuits in a person's brain can bring balance to the two hemispheres of the brain and has shown reduced symptoms in a recent pilot study of people with insomnia.

Previous seed funding from The Susanne Marcus Collins Foundation, Inc., in 2011 and 2012, $729,000, supported the creation of the research program at Wake Forest Baptist directed by Lead Investigator Charles H. Tegeler, M.D., McKinney-Avant Professor of Neurology, Director of Telestroke Services, and Director of the Ward A. Riley Ultrasound Center, and his team. This new funding allows further study of HIRREM targeting four conditions, in specific populations. These projects will focus on use with the Military for Posttraumatic Stress Disorder (PTSD), Traumatic Brain Injury (TBI), Insomnia, and Depression, as well as studies of TBI in professional, college, and teenage athletes, Attention Deficit Hyperactivity Disorder (ADHD), and Asperger Syndrome, in people ages 12 and older.

"At a time when funding for research is very hard to find, the previous support from The Susanne Marcus Collins Foundation, Inc., made possible the creation of this research program and allowed us to complete several pilot clinical studies," said Tegeler.  "We are eager to continue our efforts to scientifically evaluate the potential benefits of HIRREM as a safe, effective, noninvasive, non-drug therapy in conditions where such are lacking.  It is with deep gratitude to Susanne Collins that we accept this generous additional funding which will not only allow continuation of this important research, but expansion of the program to include many other patient groups for whom there is also great need.  Asperger Syndrome was just added to the list of projects due to the recent tragedy at Sandy Hook Elementary School."

The $1 million dollars of continued funding from The Susanne Marcus Collins Foundation, Inc., also allows Tegeler to complete a placebo-controlled study for Insomnia, and to expand current studies with the Military.  Tegeler's team has also applied for additional funding through the Office of the Secretary of Defense for a study with active duty Military personnel.  

*Editor's Note: Methods paper published in the journal, Brain and Behavior this month (14 JAN 2013, DOI: 10.1002/brb3.116).

Media Relations Contacts:

Paula Faria: pfaria@wakehealth.edu, 336-716-6878
Chad Campbell: chacampb@wakehealth.edu, 336-716-618
4Main Number: gpritcha@wakehealth.edu, 336-716-4587

News Release Link