From Lee Gerdes


The New Year has arrived and for many of us that means a new opportunity to beat an old habit. Each new year carries fresh hope, renewed vigor, and restored determination. For some of us, however, that hope has gone unrealized for so long, that we've given up on New Years resolutions altogether. The habit is too strong, the cravings too severe, the flesh too weak.  

Historically, addiction has been discussed, even by so-called experts, as a failure of will-power or morality, the bad choice of a weak individual. For those personally afflicted by addiction and for those who love them, however, addiction is not a choice. It may have started with a choice, but once the addiction takes hold, the addicted individual is no more able to choose to stop than a prisoner is able to choose to leave his cell. Addiction is a prison, but there is hope for escape, and the brain holds the key.

Working with lab rats in the 1950's, brain researchers first identified an area of the brain which came to be called the pleasure or reward center. In these experiments, electrical stimulation was administered directly to various portions of the rat’s brain whenever the rat entered a particular corner of its cage. While the scientists expected the rats to avoid that corner of the cage, when the please center was stimulated, the rats returned to the corner over and over again. The experiment was then refined so that the rat itself could touch a lever and self-administer the stimulation. The researchers observed the rats pressing the lever as often as 700 times per hour. When given the choice between pressing the lever and eating, the rats chose to continue pressing the lever until they became physically exhausted.

The reward center of the brain may be stimulated naturally through any number of activities or inputs. Reward center stimulation incentivizes good behavior, making it pleasurable to go for a jog, eat a good meal, or a help a stranger in need. Of course, less positive behavior can also provide great stimulation, as anyone who has overindulged in a birthday cake can attest. Good judgment and self-control generally make it possible for us to moderate such behavior, but not always. When the reward center is repeatedly over stimulated by a substance or activity, a substantial change in brain function may occur. The brain is hijacked and a particular craving may become effectively irresistible.

Certain substances are particularly adept at hijacking the brain's reward center, quickly and efficiently altering brain patterns, establishing powerful, long-lasting addictions, but an addiction may be formed around virtually any highly-stimulating activity and an addiction to shopping or eating or gambling can be just as difficult to kick as an addiction to heroine.

In 2011, the American Society of Addiction Medicine (ASAM) made a profound and long-overdue change to their definition of addiction. Embracing cutting-edge brain research, such as that done by Brain State Technologies over the past decade, ASAM now defines addiction not as a behavioral issue but as a brain function issue. The significance of this paradigmatic shift in how the addiction recovery community thinks and talks about addiction cannot be overstated. Traditionally, addiction recovery programs have focused on the addicted individual's habits and behavior, training the individual to fight urges, avoid temptation, and make better life-choices. While such efforts are indisputably of value, they fail to address the true source of the addiction: a brain that no longer functions as it should.

Brainwave Optimization® is increasingly being recognized as a powerful means of addressing the upstream source of addictive tendencies. An addicted brain is a traumatized brain and as we have demonstrated time and time again, traumas, both emotional and physical, can knock the brain out of balance and harmony. Asymmetrical and disproportionate hemispheric brain patterns are evident in the EEG readings of those struggling with addiction. Our patented process for facilitating the brain's relaxation and to auto-calibration has helped hundreds of individuals all over the world to release themselves from the prison of addiction. One client compared his experience with Brainwave Optimization as a "mental reset". As the brain balances and harmonizes its own patterns through Brainwave Optimization it is, indeed, as though the brain resets itself. The reward center, long enslaved by the addictive substance or activity, is unshackled and cravings that were once impossible to ignore become, once again, manageable.

The New Year has arrived and it has brought with it a great opportunity. 2014 is the year you will finally take control of your addiction. You can kick that habit. You can escape your prison. Brain State Technologies can help.

Join Lee Gerdes, founder and CEO of Brain State Technologies®, for a special BrainTalk webinar on addiction and the brain. On January 23 at 2:30pm (MST), Lee will discuss how cutting-edge brain research is changing our understanding of addiction and how the revolutionary process called Brainwave Optimization® is helping people all over the world to kick the habits that have held them prisoner for years.

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A conscious dialogue with Lee Gerdes the Founder and CEO of Brain State Technologies® and the Living Consciously-TV Cast about how to find the goodness in the failures of life. Streamed live by Conscious Evolution Media on 1/7/2014.


On October 24th, during a live webinar presentation beginning at 2:30pm PDT, Lee Gerdes, founder and CEO of Brain State Technologies®, will offer a candid account of his recent battle with lung cancer. This will be the first time Gerdes has discussed his illness with the general public. Over the course of the 90 minute presentation, Gerdes will discuss how the illness and its treatments affected his brain function and how his own technology helped him find the strength and resilience to endure the long journey back to health.

Diagnosed in April 2013, Gerdes spent the next 5 months in chemotherapy and radiation treatments. Fatigued, nauseated, and in pain, Gerdes admits to falling into periods of despair when his thoughts would turn to self-harm.

“Cancer is traumatic. Cancer treatment is traumatic,” says Gerdes. “The cancer may be in the lungs, but the brain, in trying to cope with it all, is also severely affected.”

He credits Brainwave Optimization®, his own patented process for helping the brain relax and auto-calibrate, with helping him to rise above the despair, maintain focus, and endure the ravaging effects of the radiation and chemotherapy. Originally developed to help Gerdes combat his own post-traumatic stress disorder, Brainwave Optimization® has since been licensed by over 200 providers in 19 countries. Over 50,000 clients, with issues ranging from stress, to depression, to chronic pain, to insomnia have enjoyed the benefits of Brainwave Optimization®.

Gerdes is quick to mention, “Brainwave Optimization® is not a cure. We don’t aim to treat, heal or diagnose any condition. Our process is designed to help the brain find its own optimal state of balance and relaxation. When in an optimal state, the brain is better able to manage all processes of the body and the whole person benefits.”

Those benefits are currently being studied by a team of neurologists at a major medical university. Their first published study, focused on insomnia, appeared in the peer-reviewed journal Brain & Behavior in November 2012. In January of 2013 a methodology paper was published in the same journal. Further research is expected to see publication within the year and the team was recently awarded an additional $1 million grant to continue and expand their research.

Gerdes hopes by sharing his own experience and showing, via his own brainwave patterns, his personal trauma and his own recovery, he may help others facing similar challenges.

“One out of two of us will hear the words, ‘you have cancer’ in our lifetime,” says Gerdes. “We can’t change that statistic, but Brainwave Optimization® can help the brain sustain itself through a really difficult treatment process.”

Additional information about Lee Gerdes, Brainwave Optimization®, and the webinar can be found at